{"title":"Maia Mum","description":"","products":[{"product_id":"maia-mum-gel-pads","title":"Maia Mum - Reusable Gel Pads - 2 Pack","description":"\u003cp\u003eHave these ready at home after your discharge (The Instant Cool Padsicles are a great addition to your hospital bag).\u003c\/p\u003e\u003cp\u003eThat early post birth healing is often not spoken about.\u003c\/p\u003e\u003cp\u003eThese Gel Pads from Maia Mum, will help!\u003c\/p\u003e\u003cp\u003eThe cold therapy option gives instant relief (well it certainly did for us at LATCH).\u003c\/p\u003e\u003cp data-mce-fragment=\"1\"\u003e\u003cbr\u003eThey can be used for relieving perineal pain, haemorrhoids and C-section incisions. \u003c\/p\u003e\u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e\u003cp data-mce-fragment=\"1\"\u003ePLUS once you’re all healed, they can be used as heat\/cold packs on any other parts of your body! \u003c\/p\u003e\u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eInstructions: \u003c\/strong\u003eFreeze for cold therapy or warm up as per instructions on the box and you're good to go!\u003c\/p\u003e\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eWhat's included: \u003c\/strong\u003e2 x Reusable Gel Pads + 2 x Super Soft Washable Sleeves (polyester)\u003c\/p\u003e\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eTop Tip: \u003c\/strong\u003eHeat therapy can be used for pain relief during labour – particularly in the early stages. Have our gel pads on hand for when you go into labour to help with pain management!\u003c\/p\u003e\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cem\u003eStep 3 in the Maia Mum 4 Step Postpartum Recovery Guide\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Latchwear","offers":[{"title":"Default","offer_id":42790928875697,"sku":"MM-GP","price":34.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0338\/2797\/products\/maia-mum-reusable-gel-pads-2-pack-3777795.png?v=1774412948"},{"product_id":"maia-mum-peri-bottle","title":"Maia Mum - Peri Bottle","description":"\u003ch4\u003e\u003cspan data-mce-fragment=\"1\"\u003eThrow away that nasty drink bottle and get yourself a Maia Mum Peri Bottle!\u003c\/span\u003e\u003c\/h4\u003e\r\n\u003cp\u003e\u003cspan class=\"tojvnm2t a6sixzi8 abs2jz4q a8s20v7p t1p8iaqh k5wvi7nf q3lfd5jv pk4s997a bipmatt0 cebpdrjk qowsmv63 owwhemhu dp1hu0rb dhp61c6y iyyx5f41\" data-mce-fragment=\"1\"\u003ePeeing can sting after giving birth, tears or no tears. Using a peri bottle dilutes your urine which takes away that awful sting and helps to prevent infection.\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cspan class=\"tojvnm2t a6sixzi8 abs2jz4q a8s20v7p t1p8iaqh k5wvi7nf q3lfd5jv pk4s997a bipmatt0 cebpdrjk qowsmv63 owwhemhu dp1hu0rb dhp61c6y iyyx5f41\" data-mce-fragment=\"1\"\u003eUse the peri bottle every time you pee until you’re feeling OK again down there (best used for at least a week or 2 we think!)\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003e\u003cspan class=\"tojvnm2t a6sixzi8 abs2jz4q a8s20v7p t1p8iaqh k5wvi7nf q3lfd5jv pk4s997a bipmatt0 cebpdrjk qowsmv63 owwhemhu dp1hu0rb dhp61c6y iyyx5f41\"\u003eInstructions: \u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"tojvnm2t a6sixzi8 abs2jz4q a8s20v7p t1p8iaqh k5wvi7nf q3lfd5jv pk4s997a bipmatt0 cebpdrjk qowsmv63 owwhemhu dp1hu0rb dhp61c6y iyyx5f41\"\u003eFill with warm or cold water (depending on preference). \u003cbr\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"tojvnm2t a6sixzi8 abs2jz4q a8s20v7p t1p8iaqh k5wvi7nf q3lfd5jv pk4s997a bipmatt0 cebpdrjk qowsmv63 owwhemhu dp1hu0rb dhp61c6y iyyx5f41\"\u003eHold bottle upside down, aim nozzle at perineum area and gently squeeze before peeing to get the stream hitting the right area.\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eContinue the stream for the duration of urination and feel the relief it gives!\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eWhat's Included: \u003c\/strong\u003e\u003cspan class=\"tojvnm2t a6sixzi8 abs2jz4q a8s20v7p t1p8iaqh k5wvi7nf q3lfd5jv pk4s997a bipmatt0 cebpdrjk qowsmv63 owwhemhu dp1hu0rb dhp61c6y iyyx5f41\" data-mce-fragment=\"1\"\u003e1 x 300ml BPA free plastic Peri bottle + 1 x waterproof travel bag\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eTop Tip: \u003c\/strong\u003e\u003cspan class=\"tojvnm2t a6sixzi8 abs2jz4q a8s20v7p t1p8iaqh k5wvi7nf q3lfd5jv pk4s997a bipmatt0 cebpdrjk qowsmv63 owwhemhu dp1hu0rb dhp61c6y iyyx5f41\" data-mce-fragment=\"1\"\u003eO\u003c\/span\u003e\u003cspan class=\"tojvnm2t a6sixzi8 abs2jz4q a8s20v7p t1p8iaqh k5wvi7nf q3lfd5jv pk4s997a bipmatt0 cebpdrjk qowsmv63 owwhemhu dp1hu0rb dhp61c6y iyyx5f41\" data-mce-fragment=\"1\"\u003ence you’ve finished with it, either put it away for next time, sterilize and pass to a friend or chuck it in your travel bag and use as a mini bidet when you find yourself in country where toilet paper isn’t all the rage!\u003c\/span\u003e\u003c\/p\u003e","brand":"Latchwear","offers":[{"title":"Default","offer_id":42818109931697,"sku":"MM-PB","price":22.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0338\/2797\/files\/Removebackground_10.png?v=1782253218"},{"product_id":"maia-mum-washable-short-term-use-postpartum-underwear-4-pack","title":"Maia Mum - Washable Short Term Use Postpartum Underwear - 4 pack","description":"\u003cp\u003e\u003cspan class=\"tojvnm2t a6sixzi8 abs2jz4q a8s20v7p t1p8iaqh k5wvi7nf q3lfd5jv pk4s997a bipmatt0 cebpdrjk qowsmv63 owwhemhu dp1hu0rb dhp61c6y iyyx5f41\"\u003eMaia Mum Postpartum Underwear is high waisted, soft, comfortable and stretchy. From size 6-22, they are everything you need and more after giving birth, suitable for use after all births.\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"tojvnm2t a6sixzi8 abs2jz4q a8s20v7p t1p8iaqh k5wvi7nf q3lfd5jv pk4s997a bipmatt0 cebpdrjk qowsmv63 owwhemhu dp1hu0rb dhp61c6y iyyx5f41\"\u003eC-sections: the waistband sits higher than the incision so they won’t irritate you while you’re healing.\u003cbr\u003e\u003cbr\u003eThese are designed for short-term use and are washable, so chuck them in a laundry bag on a delicate cycle so that you can use them again (can be washed around 10-15 times).\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"tojvnm2t a6sixzi8 abs2jz4q a8s20v7p t1p8iaqh k5wvi7nf q3lfd5jv pk4s997a bipmatt0 cebpdrjk qowsmv63 owwhemhu dp1hu0rb dhp61c6y iyyx5f41\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"tojvnm2t a6sixzi8 abs2jz4q a8s20v7p t1p8iaqh k5wvi7nf q3lfd5jv pk4s997a bipmatt0 cebpdrjk qowsmv63 owwhemhu dp1hu0rb dhp61c6y iyyx5f41\"\u003e\u003cstrong\u003eMade from: \u003c\/strong\u003eNylon\/spandex blend\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"tojvnm2t a6sixzi8 abs2jz4q a8s20v7p t1p8iaqh k5wvi7nf q3lfd5jv pk4s997a bipmatt0 cebpdrjk qowsmv63 owwhemhu dp1hu0rb dhp61c6y iyyx5f41\"\u003e\u003cstrong\u003eWhat's included: \u003c\/strong\u003e4 pairs of super soft, short-term use Maia Mum Underwear\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"tojvnm2t a6sixzi8 abs2jz4q a8s20v7p t1p8iaqh k5wvi7nf q3lfd5jv pk4s997a bipmatt0 cebpdrjk qowsmv63 owwhemhu dp1hu0rb dhp61c6y iyyx5f41\"\u003e\u003cb\u003eWashing guide:\u003cbr\u003e\u003c\/b\u003e\u003c\/span\u003e\u003cspan class=\"tojvnm2t a6sixzi8 abs2jz4q a8s20v7p t1p8iaqh k5wvi7nf q3lfd5jv pk4s997a bipmatt0 cebpdrjk qowsmv63 owwhemhu dp1hu0rb dhp61c6y iyyx5f41\"\u003e\u003cb\u003e1\/ Place underwear in a Washbag\u003c\/b\u003e\u003c\/span\u003e\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e\u003cspan class=\"tojvnm2t a6sixzi8 abs2jz4q a8s20v7p t1p8iaqh k5wvi7nf q3lfd5jv pk4s997a bipmatt0 cebpdrjk qowsmv63 owwhemhu dp1hu0rb dhp61c6y iyyx5f41\"\u003e\u003cb\u003e2\/ Wash only on a delicate cycle\u003cbr\u003e3\/ Line dry. Avoid dryer\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAvailable in 4 sizes: \u003c\/strong\u003eSmall (6-10), Medium (10-14) and Large (14-18), XL (18-22)\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTop tip: \u003c\/strong\u003eKeep a pair or two in your nappy bag for the first few weeks in case you need to do any stealth changes of your own!\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"tojvnm2t a6sixzi8 abs2jz4q a8s20v7p t1p8iaqh k5wvi7nf q3lfd5jv pk4s997a bipmatt0 cebpdrjk qowsmv63 owwhemhu dp1hu0rb dhp61c6y iyyx5f41\"\u003e\u003cstrong\u003e\u003cem\u003e\u003cspan\u003ePlease note: \u003c\/span\u003e\u003cspan\u003e Underwear is not refundable due to hygienic \u003c\/span\u003e\u003cspan\u003epurposes.\u003c\/span\u003e\u003c\/em\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Latchwear","offers":[{"title":"Small","offer_id":47613854122161,"sku":null,"price":16.0,"currency_code":"NZD","in_stock":true},{"title":"Medium","offer_id":47613854154929,"sku":null,"price":16.0,"currency_code":"NZD","in_stock":true},{"title":"Large","offer_id":47613854187697,"sku":null,"price":16.0,"currency_code":"NZD","in_stock":true},{"title":"Extra large","offer_id":47613854220465,"sku":null,"price":16.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0338\/2797\/files\/Removebackground_3.png?v=1782253800"},{"product_id":"maia-mum-milk-shells-2-case","title":"Maia Mum - Milk Shells (2 + case)","description":"\u003cdiv data-accordion-body=\"\" id=\"description-1\" class=\"accordion__body no-js-accordion\"\u003e\u003c\/div\u003e\n\u003cp\u003eBreastfeeding triggers letdown on both sides—capture that precious milk with Maia Milk Shells.\u003c\/p\u003e\n\u003cp\u003eThese discreet, lightweight shells fit inside your bra and hold up to 40ml each. Perfect for collecting milk during feeding, pumping, or spontaneous letdowns. Simply remove the stopper and pour into a storage bottle.\u003c\/p\u003e\n\u003cp\u003eAlso ideal for soothing cracked or sore nipples—remove the plug for airflow and let the shell protect sensitive skin from clothing friction.\u003c\/p\u003e\n\u003cp\u003ePortable, practical, and designed for nursing mothers who want to make the most of every drop.\u003c\/p\u003e","brand":"Latchwear","offers":[{"title":"Default Title","offer_id":47613858185393,"sku":null,"price":29.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0338\/2797\/files\/Removebackground_19.png?v=1782253875"},{"product_id":"maia-mum-belly-bestie-belt","title":"Maia Mum - Belly Bestie Belt","description":"\u003cp\u003eSupport your body through pregnancy and beyond with the Belly Bestie Belt. This 2-in-1 maternity support belt cradles your belly to ease aches, reduce pressure on your waist, hips, pelvis and back, and provide gentle compression during daily activities. \u003c\/p\u003e\n\u003cp\u003eMade from premium, breathable materials with adjustable velcro fastening for a custom fit.\u003c\/p\u003e\n\u003cp\u003eFeatures a central mesh panel for airflow and a pocket for hot or cold gel pads (sold separately) to target pain relief.\u003c\/p\u003e\n\u003cp\u003eWear discreetly under or over clothing.\u003c\/p\u003e\n\u003cp\u003ePerfect for pregnancy support, C-section recovery, round ligament pain, and back discomfort.\u003c\/p\u003e\n\u003cp\u003eLength 120cm x Width 12cm.\u003c\/p\u003e","brand":"Latchwear","offers":[{"title":"Default Title","offer_id":47613858742449,"sku":null,"price":45.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0338\/2797\/files\/Removebackground_33.png?v=1782253838"},{"product_id":"maia-mum-padsicles-4-pack","title":"Maia Mum - Padsicles (4 pack)","description":"\u003cp\u003eAfter birth, tenderness is real—and the last thing you need is stress making DIY padsicles.\u003c\/p\u003e\n\u003cp\u003eThese maternity pads feature built-in ultra absorbency and instant cooling relief.\u003c\/p\u003e\n\u003cp\u003eSimply snap, shake, and the pad goes cold instantly.\u003c\/p\u003e\n\u003cp\u003ePerfect for hospital recovery and those first few days postpartum, staying cool for at least 30 minutes.\u003c\/p\u003e\n\u003cp\u003eNo freezing or prep required.\u003c\/p\u003e\n\u003cp\u003eBonus: Use them on C-section incisions too (pad side to skin, adhesive facing out). \u003c\/p\u003e\n\u003cp\u003ePlease note: Sanitary items are non-refundable for hygienic reasons.\u003c\/p\u003e","brand":"Latchwear","offers":[{"title":"Default Title","offer_id":47613859463345,"sku":null,"price":22.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0338\/2797\/files\/Removebackground_21.png?v=1782253980"},{"product_id":"maia-mum-acupressure-birthing-comb","title":"Maia Mum - Acupressure Birthing Comb","description":"\u003cp\u003eThe Maia Mum Acupressure Birthing Comb offers natural pain relief during labour through gate control theory.\u003c\/p\u003e\n\u003cp\u003eGripping the comb in your palm during contractions sends sensory signals to your brain, redirecting focus away from labour pain.\u003c\/p\u003e\n\u003cp\u003eThe comb's teeth stimulate acupressure points in your hand, triggering endorphin release and providing a grounding focal point when you need it most.\u003c\/p\u003e\n\u003cp\u003eSimply hold the comb between your palms and direct the teeth into your palm, then squeeze gently during contractions.\u003c\/p\u003e\n\u003cp\u003eA drug-free, portable tool designed to support you through labour.\u003c\/p\u003e\n\u003cp\u003ePlease note: As this is a wood product, grain colour and pattern vary from photo to photo.\u003c\/p\u003e","brand":"Latchwear","offers":[{"title":"Default Title","offer_id":47613862248625,"sku":null,"price":15.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0338\/2797\/files\/Removebackground_25.png?v=1782253997"},{"product_id":"maia-mum-heat-or-cool-breast-relief-pads","title":"Maia Mum - Heat or Cool Breast Relief Pads","description":"\u003cp\u003eMaia Mum Heat or Cool Breast Relief Pads offer flexible comfort for every stage of breastfeeding.\u003c\/p\u003e\n\u003cp\u003eUse them cold to soothe engorgement or warm to ease plugged ducts, mastitis, and support milk let-down during pumping.\u003c\/p\u003e\n\u003cp\u003eSimply microwave or freeze as needed—no boiling water required.\u003c\/p\u003e\n\u003cp\u003eSoft and moldable, these pads conform to your breast shape for targeted relief.\u003c\/p\u003e\n\u003cp\u003eReusable and durable, they reduce waste while providing lasting support throughout your breastfeeding journey.\u003c\/p\u003e","brand":"Latchwear","offers":[{"title":"Default Title","offer_id":47613865885873,"sku":null,"price":30.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0338\/2797\/files\/Removebackground_30.png?v=1782254146"},{"product_id":"maia-mum-acupuncture-labour-balls","title":"Maia Mum - Acupuncture Labour Balls","description":"\u003cp\u003eMaia Mum Acupuncture Labour Balls offer natural pain relief during early labour.\u003c\/p\u003e\n\u003cp\u003eSqueezing these textured balls activates gate control pain theory—nerve signals from your hand travel to the brain, redirecting attention away from contraction sensations.\u003c\/p\u003e\n\u003cp\u003eA drug-free comfort tool designed to support you through labour's initial stages.\u003c\/p\u003e\n\u003cp\u003ePlease note: as a wood product, grain colour and pattern vary on each ball.\u003c\/p\u003e","brand":"Latchwear","offers":[{"title":"Default Title","offer_id":47613874176177,"sku":null,"price":20.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0338\/2797\/files\/Removebackground_35.png?v=1782254091"}],"url":"https:\/\/latchwear.co.nz\/collections\/maia-mum.oembed","provider":"Latchwear","version":"1.0","type":"link"}